After much time, Target has decided to throw itself in a new light in the retail business with the launch of a new subscription feature also known as Target 360. Target has launched Target 360 in hopes of increasing its e-commerce business. How would the Target 360 stack up against other parts of Target’s established […]
Everyone knows the Nike brand, and almost everyone you know probably has at least one item from the brand. In fact, it is one of the most influential brands of the modern century and had over $51 Billion in revenues in 2023 (Macrotrends, 2023). And, of course, Nike’s biggest location for sales is right in […]
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Athleta: How To Be Inclusive
Athleta is known as one of the most size-inclusive athleisure brands on the market. Considered a competitor to Lululemon, Athleta stands for more than just a healthy body and a healthy mind. The brand’s goal is “to empower women and girls to build strength, confidence, and wellbeing through movement” (Gap Inc., n.d.) In a time […]
In the ever-evolving landscape of e-commerce, TikTok Shop has emerged as a formidable player, boasting major sales figures and capturing the attention of millions of users worldwide. However, beneath the surface of its success lies a complex web of challenges, including the proliferation of counterfeit products and the evolution of its business model. Six months […]
When Samsung first started, they were a low-tier manufacturing brand and now the tech giant ranks 4th in Forbes’ list of the World’s Largest Tech Companies. Their rise to the top is attributed to their marketing strategy which has been displayed all over the world. Samsung has created a perfect blend of digital marketing and […]
Spotify, the Swedish music streaming giant, has revolutionized the way we consume music. With its tagline “music for everyone,” Spotify has witnessed unprecedented growth, boasting a staggering 574 million monthly active users in the third quarter of 2023. A significant part of this success can be attributed to Spotify’s savvy social media strategy, which features […]
For brands in the hotel amenity space, it can be difficult to break through and gain market share. An approach to reach a broader audience is building a reputation within the hotel amenities industry with hotel partnerships. Some brands have been fortunate enough to secure a lucrative marketing opportunity: having their products featured as guest […]
With the high US interest rate lasting longer than expected, developing nations are seeing greater separation in value between the US dollar and their local currencies. Sub Saharan African countries in particular are hit extra hard due to their reliance on imports. The average African currency has declined close to 25% in comparison with the […]